The "Why" Behind Building a Massive Waxing Empire

In this episode, Dan & Christian chat with Brigham Dallas, the founder of Hello Sugar, a rapidly expanding waxing & sugaring concept. We chat about Dallas journey from college drop-out to highly successful entrepreneur in a relatively short period of time. Brigham had no background in the waxing industry, so we get into why he chose this fun industry to choose for building a business. Things like building a business with a recurring revenue model, offering a low-ticket service in a recession-resistant industry, attracting the eye and appeal of investors, and more. Brigham also gets into how he's building a concept that is much different from most of the other waxing and hair removal franchises that exist, especially by keeping the build-out costs exceedingly lower than these other concepts. This was a fascinating journey into the mind of an extremely successful entrepreneur, so tune in to learn from Brigham about the why behind waxing.
Welcome to the Franchise Founders Podcast. We are on a mission to help aspiring entrepreneurs just like you take action through franchise ownership allowing you to obtain more financial freedom, time with family, and ultimately, a business that can run on its own without you.

Dan Claps has co-founded several franchise development firms and currently runs Franchise Playbook. Christian Dadulak is a successful Franchise Consultant and runs his independent Franchise Consulting business, The Franchise Guys. 

In this episode, Dan & Christian chat with Brigham Dallas, the founder of Hello Sugar, a rapidly expanding waxing & sugaring concept. We chat about Dallas journey from college drop-out to highly successful entrepreneur in a relatively short period of time. Brigham had no background in the waxing industry, so we get into why he chose this fun industry to choose for building a business. Things like building a business with a recurring revenue model, offering a low-ticket service in a recession-resistant industry, attracting the eye and appeal of investors, and more. Brigham also gets into how he's building a concept that is much different from most of the other waxing and hair removal franchises that exist, especially by keeping the build-out costs exceedingly lower than these other concepts. This was a fascinating journey into the mind of an extremely successful entrepreneur, so tune in to learn from Brigham about the why behind waxing. 
The "Why" Behind Building a Massive Waxing Empire
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